It is our goal and our philosophy to build the identity and marketability of each producer that is part of the portfolio. Having the ability to wholesale the wines directly in some major markets gives us a leading edge in other parts of the country. We develop individual launch strategies specific to each product and each city.
In order to support all of the territories equally, we position representatives in all major markets who have a primary responsibility to work directly with our wholesalers in that respective territory. We take things even further by establishing our own relationships directly with the accounts in every region where we work.