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It
is our goal and our philosophy to build the identity
and marketability of each producer that is part of the
portfolio. Having the ability to wholesale the wines
directly in some major markets gives us a leading edge
in other parts of the country. We develop individual
launch strategies specific to each product and each
city.
In order to support all of the territories equally,
we position representatives in all major markets who
have a primary responsibility to work directly with
our wholesalers in that respective territory. We take
things even further by establishing our own relationships
directly with the accounts in every region were we work.
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